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Buyology | Martin Lindstrom

60.0 RON

Acest produs este publicat la data de 30-09-2023 si vandut de Carturesti. Vanzatorul isi asuma corectitudinea datelor publicate.

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Descriere Buyology | Martin Lindstrom

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan. This book shows the extent to which we deceive ourselves when we think we are making considered decisions. It shows how factors as varied as childhood memories and religious belief come together to influence our decisions and shape our tastes.

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