Retail Product Management | Rosemary Varley pe BookMaster si Carturesti

Despre Contact FAQs

Spune-ti parerea

Promoveaza magazin

Book Master

Suport Clienti

+4 0748 400 200

Categorii

Retail Product Management | Rosemary Varley

287.0 RON

Acest produs este publicat la data de 30-09-2023 si vandut de Carturesti. Vanzatorul isi asuma corectitudinea datelor publicate.

Cod intern:

Disponibilitate:

Categorie:

Producator:

Adauga in cos

Recomanda:

Descriere Parerile clientilor

Descriere Retail Product Management | Rosemary Varley

Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, it also examines the practical elements of product management. Incorporating significant new chapters and integrating discussions on the relationship between the product and its selling environment, and the overall retail brand, this second edition builds on the foundations of the highly successful first edition, and uses a broad range of contemporary case studies and practical examples to give a clear and concise introduction to retail product management.

Additional Information

Eos no lorem eirmod diam diam, eos elitr et gubergren diam sea. Consetetur vero aliquyam invidunt duo dolores et duo sit. Vero diam ea vero et dolore rebum, dolor rebum eirmod consetetur invidunt sed sed et, lorem duo et eos elitr, sadipscing kasd ipsum rebum diam. Dolore diam stet rebum sed tempor kasd eirmod. Takimata kasd ipsum accusam sadipscing, eos dolores sit no ut diam consetetur duo justo est, sit sanctus diam tempor aliquyam eirmod nonumy rebum dolor accusam, ipsum kasd eos consetetur at sit rebum, diam kasd invidunt tempor lorem, ipsum lorem elitr sanctus eirmod takimata dolor ea invidunt.