An Unimaginable Journey: How Pepsi Beat the Odds in Romania | Aviad Meitar, Eric L. Mott, Kelly Jo Eldredge pe BookMaster si Carturesti

Despre Contact FAQs

Spune-ti parerea

Promoveaza magazin

Book Master

Suport Clienti

+4 0748 400 200

Categorii

An Unimaginable Journey: How Pepsi Beat the Odds in Romania | Aviad Meitar, Eric L. Mott, Kelly Jo Eldredge

47.2 RON

Acest produs este publicat la data de 30-09-2023 si vandut de Carturesti. Vanzatorul isi asuma corectitudinea datelor publicate.

Cod intern:

Disponibilitate:

Categorie:

Producator:

Adauga in cos

Recomanda:

Descriere Parerile clientilor

Descriere An Unimaginable Journey: How Pepsi Beat the Odds in Romania | Aviad Meitar, Eric L. Mott, Kelly Jo Eldredge

In An Unimaginable Journey, Aviad Meitar explores how the unlikely opportunity to take over the Pepsi business in Romania came to fruition. Meitar had virtually no knowledge of either the beverage industry or Romania, yet he recognized the value of bringing a first-class brand to a newly emerging market. Full of astonishing you-are-there details, this book is a fascinating tour of the challenges that Meitar and his colleagues faced in taking on a well-funded competitor, the Coca-Cola organization. In the rapidly changing market environment of Romania, the cola wars were not only between Pepsi and Coke, but included a low-cost ‘B’ brand as well. Meitar provides a first-hand account of how a tenacious group of entrepreneurs navigated political, economic, management, and marketing highs and lows. His story culminates with the successful sale of the business to the second largest Pepsi bottler in the world, and the re-branding of his team to acquire the Pepsi business in Bulgaria.

Additional Information

Eos no lorem eirmod diam diam, eos elitr et gubergren diam sea. Consetetur vero aliquyam invidunt duo dolores et duo sit. Vero diam ea vero et dolore rebum, dolor rebum eirmod consetetur invidunt sed sed et, lorem duo et eos elitr, sadipscing kasd ipsum rebum diam. Dolore diam stet rebum sed tempor kasd eirmod. Takimata kasd ipsum accusam sadipscing, eos dolores sit no ut diam consetetur duo justo est, sit sanctus diam tempor aliquyam eirmod nonumy rebum dolor accusam, ipsum kasd eos consetetur at sit rebum, diam kasd invidunt tempor lorem, ipsum lorem elitr sanctus eirmod takimata dolor ea invidunt.

Sit erat duo lorem duo ea consetetur, et eirmod takimata.
Amet kasd gubergren sit sanctus et lorem eos sadipscing at.
Duo amet accusam eirmod nonumy stet et et stet eirmod.
Takimata ea clita labore amet ipsum erat justo voluptua. Nonumy.

Sit erat duo lorem duo ea consetetur, et eirmod takimata.
Amet kasd gubergren sit sanctus et lorem eos sadipscing at.
Duo amet accusam eirmod nonumy stet et et stet eirmod.
Takimata ea clita labore amet ipsum erat justo voluptua. Nonumy.

0 pareri despre An Unimaginable Journey: How Pepsi Beat the Odds in Romania | Aviad Meitar, Eric L. Mott, Kelly Jo Eldredge

Ai cumparat An Unimaginable Journey: How Pepsi Beat the Odds in Romania | Aviad Meitar, Eric L. Mott, Kelly Jo Eldredge sau detii deja produsul? Fii primul care isi spune parerea pe BookMaster.